Changing Habbits

The Changing Habbits website (http://www.changinghabbits.co.uk/) features an interesting way of providing motivation for low carbon lifestyles - linked to body image. Like many other carbon footprinting tools, it allows you to enter details about your routine use of energy and resources, and gives you an overview of the data. However, it is more unusual in the way it presents this data - an image of a person (your "Habbit") with certain body parts distorted according to your GHG emissions. In a society in which body image is so important, could the shape of a virtual online representation of yourself (or avatar) encourage lower carbon emissions?

Thanks to Sarah Bell, one of the PhD students at our Centre for Environment and Human Health, for the link.